Optor Games

marketing case studies

Google Search Campaign | Large-Scale Traffic Generation

Challenge:

Client needed to significantly increase website traffic volume within a tight cost-per-click budget. The account was underperforming before we stepped in.

What we did:

→ Full account audit and restructure

→ Deep keyword research with aggressive negative keyword lists

→ Built multiple ad groups with tightly themed keyword clusters

→ Continuous bid adjustments based on hourly performance data

→ A/B tested 3+ ad copy variations per ad group

→ Scaled budget progressively as Quality Scores improved

Results:

✅ 168,000 clicks generated

✅ 934,000 impressions

✅ Average CPC held at $0.30

✅ $50,100 in ad spend managed

✅ CTR: 18%+

✅ Traffic grew from near-zero to thousands of clicks per day within the campaign period

Google Search Campaign | Rapid Scale on Tight Budget

Challenge:

Client wanted maximum click volume while keeping CPC as low as possible. Budget efficiency was the #1 priority.

What we did:

→ Launched campaign from scratch

→ Focused on long-tail keywords with high intent but low competition

→ Wrote compelling ad copy to maximize CTR and Quality Score

→ Monitored search term reports daily to eliminate irrelevant traffic

→ Used manual CPC with strategic bid adjustments

Results:

✅ 66,400 clicks in just 32 days

✅ 354,000 impressions

✅ Achieved lowest CPC of all accounts: $0.29

✅ $19,000 budget managed efficiently

✅ CTR: 18.75%

✅ $0.29 CPC achieved through strong Quality Score optimization — not just low bids

Multi-Campaign Management | Simultaneous Account Scaling

Challenge:

Managing this account simultaneously with 2 other active accounts — required strong organizational skills and prioritization.

What we did:

→ Managed campaign structure across multiple ad groups

→ Identified peak performance windows and increased bids strategically

→ Executed a targeted traffic spike (nearly 7,000 clicks in a single day) during high-demand period

→ Pulled back spend after peak to protect budget efficiency

Results:

✅ 118,000 clicks in 39 days

✅ 644,000 impressions

✅ Average CPC: $0.30

✅ $35,000 managed

✅ Demonstrated ability to manage multiple accounts simultaneously without performance loss

Winter Campaign Management | Competitive Season Navigation

Challenge:

Running campaigns through the holiday season — historically the most expensive and competitive period in Google Ads. CPCs rise, competition increases.

What we did:

→ Adjusted bidding strategy to stay competitive without overspending

→ Identified and executed a strategic promotional push in mid-January

→ Optimized 6 simultaneous campaigns

→ Used Google's AI insights combined with manual analysis

Results:

✅ 11,100 clicks

✅ 110,000 impressions

✅ CPC maintained at $0.46 despite competitive season

✅ $5,070 spend managed

✅ 4 of 6 campaigns showed click volume increase

✅ Single-day impression spike: ~40,000 (result of strategic budget push)

✅ Google AI confirmed: top performing campaign delivered +1,873 clicks increase

Long-Term Campaign Management | 73-Day Continuous Optimization

Challenge:

Small budget client needed consistent results over an extended period. Every dollar had to count.

What we did:

→ Set up precise campaign targeting

→ Weekly performance reviews with budget reallocation

→ Focused on conversion-ready keywords rather than pure volume

→ Maintained steady growth curve over 2+ months

Results:

✅ 2,719 clicks

✅ 19,405 impressions

✅ $2,784 total spend

✅ Consistent week-over-week growth

✅ Longest managed campaign: 73 days

✅ This account proves I can deliver results at any budget level — not just large accounts

French-Language Market Campaign | International Campaign Management

Challenge:

Launch and scale a campaign in a French-speaking market — different audience behavior, different competitive landscape, and higher CPCs than other markets.

What we did:

→ Researched French-language keywords

→ Wrote native-quality French ad copy

→ Adapted bidding strategy for premium market CPCs

→ Scaled spend over 7 days with controlled budget pacing

Results:

✅ 1,140 clicks in 7 days

✅ 8,540 impressions

✅ CTR: 13.3%

✅ $3,130 managed

✅ Average CPC: $2.75 (consistent with premium market rates)

✅ Campaign scaled cleanly from day 1 and peaked on schedule — demonstrating controlled budget pacing

✅ Showcases ability to run international, multilingual campaigns